Advertisers
and Agencies
Affiliate Networks and Publishers
Advertisers
and Agencies
Affiliate Networks and Publishers
PLAN AND BUY
WITH CONFIDENCE
- Work closely with suppliers, publishers and affiliates
- Track insertion orders, fees and commissions
- All commercial models supported:
(Fixed fee, CPM, CPC, CPL/CPS/CPA, Revenue Share, Hybrid) - See supplier performance in real-time
- De-duplicate conversions (never attribute a conversion to more than one supplier)
- No longer reliant on “post campaign” reports
- Provide suppliers with a login to your dashboard (not the other way round)
- Resolve supplier disputes
- Cut down on fraud
SAVE TIME
EVERYTHING IN ONE PLACE
Campaign Data
Opens, clicks, suppliers and targeting
Conversion Data
Registrations, sales, leads and downloads
Customer Data
New vs. returning customers
CRM + Call Centre Data
Are leads being converted to sale?
CRPPC Performance
Top keywords, AdGroups, AdPositions and display partners
Affiliate Performance
Top affiliates, sub-affiliates, revenue, payouts and quality
Email Performance
Which emails and lists are working, build customer profiles then cross-sell or up-sell
Social Performance
Facebook, Twitter, Instagram, Linkedin, Pinterest and more…
Organic Performance
Organic search, direct traffic, blogs and referring websites
Display, RTB and Retargeting
All campaigns are supported
Devices
Are customers registering on mobile, but buying on desktop?
Promotions
Which promotions are working, which ones aren’t
Campaign Data
Opens, clicks, suppliers and targeting
Conversion Data
Registrations, sales, leads and downloads
Customer Data
New vs. returning customers
CRM + Call Centre Data
Are leads being converted to sale?
PPC Performance
Top keywords, AdGroups, AdPositions and display partners
Affiliate Performance
Top affiliates, sub-affiliates, revenue, payouts and quality
Email Performance
Which emails and lists are working, build customer profiles then cross-sell or up-sell
Social Performance
Facebook, Twitter, Instagram, Linkedin, Pinterest and more…
Organic Performance
Organic search, direct traffic, blogs and referring websites
Display, RTB and Retargeting
All campaigns are supported
Devices
Are customers registering on mobile, but buying on desktop?
Promotions
Which promotions are working, which ones aren’t
COST PER X
INTERNATIONAL / MULTI-BRAND
FOCUS
Work with multiple countries?
View global activity on a single dashboard, then drill-down into each country with one click. No longer have to check multiple systems or reports.
Work with multiple brands?
View group activity on a single dashboard, then drill-down into each brand with one click. No longer have to ask each business for their KPIs.
International / Cross-brand Promotions
Compare international and cross-brand promotions that work across all digital channels (e.g. search, display, email and social)
Work with multiple countries?
View global activity on a single dashboard, then drill-down into each country with one click. No longer have to check multiple systems or reports.
Work with multiple brands?
View group activity on a single dashboard, then drill-down into each brand with one click. No longer have to ask each business for their KPIs.
International / Cross-brand Promotions
Compare international and cross-brand promotions that work across all digital channels (e.g. search, display, email and social)
CALL CENTRE
AND IN-STORE SALES
- Track offline performance
- Follow customers on their journey to sale
(Ad click → website enquiry → call centre booking → in-store sale) - Long lead-time to sale? Not a problem
- Track lifetime value of customers
- Attribute revenue to the original marketing source
- Calculate true cost per sale
- Integrate with all major CRMs
- Integrate with all in-house IT systems
ATTRIBUTION
Last click wins
Assign the conversion (e.g. sale, lead, signup or download) to the last action
Multi-campaign attribution
View all the actions that led to a conversion (e.g. Facebook → signup → AdWords → purchase)
Follow customers across multiple devices
Get the complete picture
Last click wins
Assign the conversion (e.g. sale, lead, signup or download) to the last action
Multi-campaign attribution
View all the actions that led to a conversion (e.g. Facebook → signup → AdWords → purchase)
Follow customers across multiple devices
Get the complete picture
BUILD AN IN-HOUSE
AFFILIATE PROGRAMME
Everything you need to take your programme in-house or become a network
Everything you need to take your programme in-house or become a network
- Promote offers and recruit affiliates
- Set pay-outs and traffic restrictions
- Provide affiliates with a live dashboard
- Manage tracking pixels and postbacks
- Identify super affiliates and subIDs
- Save on network overrides and commissions
- Re-invest savings to increase volume